Twitter also is careful to police these policies. And, to save space, Twitter dictates that the file size needs to be 512MB or less. This is obviously much longer than a TikTok video, but it’s also far shorter than the limit on many other video-capable platforms. While they don’t apply to videos which are linked to in Tweets, they do apply to the ones which are embedded.įirst, Twitter limits the length to 2 minutes and 20 seconds (= 140 seconds, paying homage to the original 140 character tweet limitation). Like many other platforms, Twitter has strict criteria for videos shared on the platform. Part of knowing how to tweet a video is understanding your audience, and formatting the video accordingly.

This means that they’re often viewed in vertical mode, though tablets are less likely to be held that way. Instead, choose something that’s mobile-friendly, because 93% of videos on Twitter are viewed from mobile devices. With that said, just Tweeting out the coolest new video might not be a good idea. There’s something about it that’s truly special.

In other words, people love to share video on Twitter. In particular, they are 3X as likely to be retweeted than the ones with a GIF, and 6X more likely than the ones with pictures. Twitter is joining the video arms race!īesides getting a lot of engagement, Tweets that have videos have some of the highest Retweet rates on the platform. In a world where engagement is so important, it’s no wonder that the prevalence of video Tweets is rising.

Make Sure You Tweet a Video the RIGHT Way!ĭespite Twitter’s reputation as a primarily writing-focused platform, stats show that video is the most engaging content on Twitter: Tweets with video get 10X as much engagement as those which don’t have a video.

How to Embed Someone Else’s Video in Your Tweet.

Copying twitter videos