This way, Nike made sure that actual runners bought the Alphafly and not sneakerheads looking to make a quick profit in the secondary market. I still had to purchase it on a first come first serve basis as soon as I received the app notification.

In order to purchase my pair I had to submit my fastest time for a 1km, 5km or 10km through the Nike Run Club app. You’d think that a $275 racing shoe would be difficult to sell in a year where most of the marathons have been cancelled but no, the Alphafly sells out in seconds. Now, Nike is looking to get even further ahead of its competitors with the Alphafly. Since Nike launched the Vaporfly 4% and the Vaporfly Next%, other brands have had to play catch up and have struggled to produce a marathon shoe that could compete with the Vaporfly in cushioning and propulsion. The Alphafly is a completely different shoe. Many people think that the Alphafly Next% is the sequel to the Vaporfly Next% but the Vaporfly Next% 2 should be released within the next 12 months. Runners were already drooling to get their hands on a pair back then.

The Alphafly Next% is the production model of the prototype that Kipchoge used to run the first ever sub 2 marathon distance in October 2019. This is the perfect name for the flagship Nike racing shoe which will be the first weapon of choice for most of the Nike elite marathon athletes. The word alpha, first letter of the Greek alphabet, is used nowadays to describe something that is strong and powerful something that is first.

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